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LA D.O.RUEDA SE CONVIERTE EN PATROCINADOR DE UN GRUPO DE POP-ROCK

vinoticias 21 mayo 2014
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El C.R.D.O. Rueda firma un contrato de patrocinio, pionero en el sector
vitivin=EDcola, que lanzar=E1 al mercado a un prometedor grupo de =
pop-rock. La
acci=F3n se denominar=E1 =93Rueda con Morrigans=94

=20

VALLADOLID- Con el objetivo de acercarse a un p=FAblico joven, la D.O. =
Rueda
firma un convenio de colaboraci=F3n con los componentes del tr=EDo de =
pop-rock,
Morrigans, que convierte a la D.O. en patrocinador del grupo musical =
para
los pr=F3ximos 3 a=F1os.

=20

Este patrocinio supone por parte del Consejo Regulador una apuesta por =
la
cultura, a trav=E9s de la m=FAsica, cuyo lenguaje universal hace de esta
actividad, al igual que el vino, un referente cultural vertebrador de
ilusiones, sentimientos y emociones.

=20

Una apuesta de la D.O. Rueda por el talento de los j=F3venes =
espa=F1oles, los
que m=E1s dif=EDcil lo tienen para abrirse camino por falta de =
oportunidades y
de apoyos econ=F3micos que les permitan lanzar su carrera profesional y =
m=E1s,
en =E1mbitos como la m=FAsica.=20

=20

Por primera vez una D.O. suscribe una acci=F3n de esta naturaleza en =
Espa=F1a. Y
para la ocasi=F3n ha escogido a Morrigans por su estilo joven, cercano =
al rock
californiano, con toques indies. Unas caracter=EDsticas que encajan en =
la
estrategia de la D.O. Rueda, enfocada a potenciar su penetraci=F3n en el
sector m=E1s joven de la sociedad de manera amable y optimista, con el =
fin de
conectar con ellos, implic=E1ndose directamente en el desarrollo de la
m=FAsica, los conciertos y las giras al mismo tiempo que ofrecer=E1 al
consumidor de Rueda mucho m=E1s que vino=85 vitalidad, buenas =
sensaciones,
diversi=F3n, reflexi=F3n.=20

=20

Durante los pr=F3ximos meses la D.O Rueda y Morrigans caminar=E1n juntos =
a
trav=E9s de este acuerdo mediante una f=F3rmula de marketing de =
contenidos. Una
alianza en la que Morrigans ser=E1 un veh=EDculo al servicio de la =
creatividad
de Rueda, envolviendo cada acci=F3n con m=FAsica y buenas sensaciones de =
un
marcado esp=EDritu aspiracional.=20

=20

Morrigans es un grupo formado por los asturianos de 23 a=F1os: Jorge =
Villaboy
(VILLA), guitarra y voz, Abraham Loya (ABBY), bajo y Alberto Men=E9ndez
(NUBE), bater=EDa pertenecientes a la discogr=E1fica independiente =
Distrito
Federal Music dirigida por David Feito. Ha ganado el concurso de =
maquetas
del Instituto de Juventud y 40 principales de Asturias y el premio AMAS
grupo revelaci=F3n.

=20

ACERCA DEL CONSEJO REGULADOR DENOMINACI=D3N DE ORIGEN RUEDA

La Denominaci=F3n de Origen Rueda fue reconocida el d=EDa 12 de enero de =
1980
por orden del Ministerio de Agricultura, siendo la primera =
Denominaci=F3n de
Origen reconocida en la Comunidad Aut=F3noma de Castilla y Le=F3n, tras =
varios
a=F1os trabajando por el reconocimiento y protecci=F3n de su variedad =
aut=F3ctona:
la Verdejo.

La Denominaci=F3n de Origen Rueda cuenta con unos medios naturales muy
favorables para la producci=F3n de vinos de alta calidad, siendo una =
zona
especializada en la elaboraci=F3n de vinos blancos, de amplio =
reconocimiento
nacional e internacional.=20

El car=E1cter Rueda est=E1 definido por tres elementos: la uva Verdejo,
aut=F3ctona de la zona, el Clima Continental y los suelos =
=93cascajosos=94.=20

La zona de producci=F3n amparada por la D.O. Rueda se encuentra en la
Comunidad de Castilla y Le=F3n y est=E1 integrada por 74 municipios, de =
los
cuales 53 se sit=FAan al sur de la provincia de
Valladolid, =
17 al
oeste Situada en Castilla y Le=F3n: Valladolid, Segovia y =C1vila. La =
superficie
es de 13.000 hect=E1reas y cuanta con 1.600 viticultores y 60 bodegas
inscritas.

=20

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El C.R.D.O. Rueda firma un contrato de patrocinio, =
pionero en el sector vitivin=EDcola, que lanzar=E1 al mercado a un =
prometedor grupo de pop-rock. La acci=F3n se denominar=E1 =
“Rueda con Morrigans”

 

VALLADOLID- Con el objetivo de acercarse a un =
p=FAblico joven, la D.O. Rueda firma un convenio de colaboraci=F3n con =
los componentes del tr=EDo de pop-rock, Morrigans, que convierte =
a la D.O. en patrocinador del grupo musical para los pr=F3ximos 3 =
a=F1os.

 

Este patrocinio supone por parte del Consejo Regulador =
una apuesta por la cultura, a trav=E9s de la m=FAsica, cuyo lenguaje =
universal hace de esta actividad, al igual que el vino, un referente =
cultural vertebrador de ilusiones, sentimientos y =
emociones.

 

Una apuesta de la D.O. Rueda por el talento de los =
j=F3venes espa=F1oles, los que m=E1s dif=EDcil lo tienen para abrirse =
camino por falta de oportunidades y de apoyos econ=F3micos que les =
permitan lanzar su carrera profesional y m=E1s, en =E1mbitos como la =
m=FAsica.

 

Por primera vez una D.O. suscribe una acci=F3n de esta =
naturaleza en Espa=F1a. Y para la ocasi=F3n ha escogido a Morrigans por =
su estilo joven, cercano al rock californiano, con toques indies. Unas =
caracter=EDsticas que encajan en la estrategia de la D.O. Rueda, =
enfocada a potenciar su penetraci=F3n en el sector m=E1s joven de la =
sociedad de manera amable y optimista, con el fin de conectar con =
ellos,=A0 implic=E1ndose directamente en el desarrollo de la m=FAsica, =
los conciertos y las giras al mismo tiempo que ofrecer=E1 al consumidor =
de Rueda mucho m=E1s que vino… vitalidad, buenas sensaciones, =
diversi=F3n, reflexi=F3n.

 

Durante los pr=F3ximos meses la D.O Rueda y Morrigans =
caminar=E1n juntos a trav=E9s de este acuerdo mediante una f=F3rmula de =
marketing de contenidos. Una alianza en la que Morrigans ser=E1 un =
veh=EDculo al servicio de la creatividad de Rueda, envolviendo cada =
acci=F3n con m=FAsica y buenas sensaciones de un marcado esp=EDritu =
aspiracional.

 

Morrigans es un grupo formado por los asturianos de 23 =
a=F1os: Jorge Villaboy (VILLA), guitarra y voz, Abraham Loya (ABBY), =
bajo y Alberto Men=E9ndez (NUBE), bater=EDa pertenecientes a la =
discogr=E1fica independiente Distrito Federal Music dirigida por David =
Feito. Ha ganado el concurso de maquetas del Instituto de Juventud y 40 =
principales de Asturias y el premio AMAS grupo =
revelaci=F3n.

 

ACERCA DEL CONSEJO REGULADOR =
DENOMINACI=D3N DE ORIGEN RUEDA

La Denominaci=F3n de Origen =
Rueda fue reconocida el d=EDa 12 de enero de 1980 por orden del =
Ministerio de Agricultura, siendo la primera Denominaci=F3n de Origen =
reconocida en la Comunidad Aut=F3noma de Castilla y Le=F3n, tras varios =
a=F1os trabajando por el reconocimiento y protecci=F3n de su variedad =
aut=F3ctona: la Verdejo.

La Denominaci=F3n de Origen =
Rueda cuenta con unos medios naturales muy favorables para la =
producci=F3n de vinos de alta calidad, siendo una zona especializada en =
la elaboraci=F3n de vinos blancos, de amplio reconocimiento nacional e =
internacional.

El car=E1cter Rueda est=E1 =
definido por tres elementos: la uva Verdejo, aut=F3ctona de la =
zona, el Clima Continental y los suelos =
“cascajosos”.


La zona de producci=F3n =
amparada por la D.O. Rueda se encuentra en la Comunidad de Castilla y =
Le=F3n y est=E1 integrada por 74 municipios, de los cuales 53 se =
sit=FAan al sur de la provincia de Valladolid, 17 al oeste Situada en =
Castilla y Le=F3n: Valladolid, Segovia y =C1vila. La superficie es de =
13.000 hect=E1reas y cuanta con 1.600 viticultores y 60 bodegas =
inscritas.

 =

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